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Bad Boy, Mobb Deep, And The Endurance Of ’90s Rap Nostalgia

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In the Bad Boy era, I hated Bad Boy. I loved Biggie, and the rest of it was an abomination to me. It was the cartoonish glitz of the videos. It was the obviousness of the samples. It was all the R&B. It was Mase's rapping-like-his-mouth-was-full-of-marshmallows delivery. It was Puff's everybody-look-at-me dancing. It was the "Victory" video, where you couldn't hear what sounded like a pretty cool song because Hype Williams kept drowning it out with explosions. It was the kid, at the summer camp where I worked, who spent an entire summer blasting "Mo Money Mo Problems" and "I'll Be Missing You" -- no other songs, just those two on repeat -- for months straight. It was the way No Way Out overshadowed Wu-Tang Forever to the point where I felt lucky if I heard "Triumph" on the radio. And yet, when I saw the setlist for the first big Brooklyn Bad Boy reunion show on Saturday morning, I felt a blast of nostalgia so strong that I had to spend the last few days playing practically nothing but the label's greatest hits. Now, almost 20 years after the label's heyday, I love Bad Boy. It happens.


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